MarketReady is considered a “Direct Marketing Workshop” for TAEP Producer Diversification Cost-Share Master Producer Eligibility for producers in agritourism, fruits and vegetables and value-added products.
Plans are underway to hold three MarketReady workshops May 3-5 across the state. The program helps give farmers the information and tools needed to build marketing relationships with restaurants and retailers like grocery stores. The program covers topics such as communication, pricing, delivery, invoicing and labeling. Program developer Dr. Tim Woods from the University of Kentucky will be teaching the program. Buyers from restaurants and grocery stores will discuss their local buying programs and preferences during panel presentations.
MarketReady workshops will be held from 8:30am to 4pm local time at the following locations.
May 3 – Chattanooga
May 4 – Nashville
May 5 – Memphis
Preregistration is required. Participants must submit their registration form and $25 registration fee by April 27. Sessions may be cancelled if a minimum number of preregistrations are not made. Participants will receive workshop materials, refreshments and lunch.
Brochure/registration form is available online at http://cpa.utk.edu/workshops/2012workshops/MarketReadyRegFlyer.pdf